There are not a lot of watch brands on the market that focus on gift-giving moments as a direct marketing approach. But Baume & Mercier is all about “moments.” This brand has created videos about the power of a gift and has built an entire strategy around the concept of giving a timeless gift that will forever remind someone of you.
Thankfully, the brand has also created a cohesive, top-quality affordable watch line to back up its positioning. We have written about the Promesse Collection here before — it is a line we very much like for women who want an automatic or quartz watch and who want style. The brand also offers the very versatile Linea collection of round watches with interchangeable straps. Those straps come in an array of exciting single- and double-wrap formats in a host of different types of leather and colors that are added to seasonally. Indeed, Linea is a versatile timepiece whose look can be changed at whim — what more could a woman want.
Buying for the man in your life? Baume & Mercier has an incredible offering of what ATimelyPerspective.com likes to call the 3 C’s of watchmaking. You can check that story out here. Enjoy the holiday shopping.