Watch Seduction

Chanel Unveils the J12 G-10 Watch

J12-G10_H4189_in_situation.jpgChanel — whose J12 watch sparked an evolution for the fashion brand into fine luxury watches with top-quality movements — marks the debut of the J12 G-10. For the brand, this means that the famed ceramic watch — heretofore available only on a bracelet — is now available on a strap. They refer to it as the J12’s NATO strap – however it not a fabric strap, but, rather, Mississippienis alligator. After all, luxury for women can’t amp down that much.

J12-G10_H4192_whitebg_packshot.jpgThe J12 G10 watches are available with varying degrees of diamonds on the bezel, case and dial. The high-tech ceramic cases are offered in white and in black. Versions retail starting at $19,500 for models with brilliant-cut diamonds on them, and range to $70,000 for the mega diamond versions that feature baguette-cut diamonds.


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