Watch Seduction

A Close-up Look at the Artistry Behind Jaeger-LeCoultre Watches

Reverso Cordonnet Neva

Reverso Cordonnet Neva

Every once in a while, we are wowed in the watch industry by technology, creative invention and the spirit of the arts. Thankfully, this happens more often than not lately because of the innovative and free spirited thinking prevalent in today’s watch world. Recently, I had the distinct pleasure of experiencing first-hand one such demonstration of mastery of the arts – when Jaeger-LeCoultre invited me to a collectors’ dinner in New York – where it premiered exclusively the Hybris Artistica Collection of timepieces.

Each Hybris Artistica watch is  a work of art and elegance — a mastery of forethought, technology and of a steady human hand.   This series combines the most technically advanced  watches with the world of artisan crafts, including the  finishing, diamond setting, enameling, sapphire work and more. The Reverso Cordonnet Neva, for instance, is an extraordinary jewelry reinterpretation  of the 1936 Reverso Cordonnet model and demonstrates the Manufacture’s incredible expertise in gem-setting. The front dial is entirely set with diamonds, while the back dial is  a deep blue lapis lazuli square. In this series, 12 precious watches embody the 180 skills of the Grand Maison of Jaeger-LeCoultre and symbolize the brand’s horological prowess.


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